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Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers.

Microsoft Office 2019 vs. Office 365: A comparison

Microsoft Office is one of the most popular productivity suites for businesses. Over the years, Microsoft has released several versions of the product, all of which were designed to target different users or update outdated features. Two of the suite’s latest iterations, Office 365 and Microsoft Office 2019, contain many of the same standard applications, but users should pay close attention to their differences when deciding which one to purchase.

3 Cloud service models for your business

Cloud computing has become a staple in business strategy and IT architecture over the past couple of years. The functions and benefits of using the cloud let businesses seek to adopt new business models, obtain valuable insights from massive amounts of data, manage workloads, and gain competitive advantage.

5 IT investment mistakes to avoid

Business owners aren’t perfect. They’re human and sometimes make costly mistakes. If you want to succeed as a business owner, learn from others and try to avoid making bad moves. Be wary of the things you purchase and think twice before parting with your hard-earned money.

An introduction to Microsoft 365

Are you bothered that Office 365 and Windows 10 are sold separately? If so, you’re not the only one, and thankfully, Microsoft has devised a solution to streamline your purchases. Here’s everything you need to know about Microsoft 365.

Microsoft 365 caters to the workplace by combining Office 365 and Windows 10 into one solution, which is available in two plans: Microsoft 365 Business and Microsoft 365 Enterprise.

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company.

A complete guide to juice jacking

Smartphones have become such a vital component of the modern lifestyle to the point that we are always glued to them. And as our time with our gadgets increases, the need to recharge them while we’re on the go also increases. When you’re nowhere near your charger and your juice runs out, that public charging kiosk can look pretty promising.

Android tablets do’s and don’ts

Going mobile is a standard strategy for businesses today. With the heavy adoption of devices like Android tablets, business owners are able to connect with the office from nearly anywhere. This is great news and one of the mains reasons why so many businesses are thinking about integrating Android tablets at work.

10 Essential virtualization terms

Virtualization, or the act of moving physical systems to a digital environment, has become one of the most sought-after tech solutions by small- to medium-sized businesses (SMBs). While the technology is popular, it has many potentially confusing terms associated with it.

Which is best, HDD or SSD?

The hard disk drive (HDD) has been the primary storage device for desktop computers and laptops for a long time. But with the invention of solid state drive (SSD) technology, consumers are now able to choose between the two. So which one should you go for — HDD or SSD? Read on to find out.