When an operator asks a client for permission to put them on hold, what they’re really saying is “Can you wait a short time not talking to anybody?” A caller can be put on hold at different times throughout a call, and for varying durations. This lull used to be insufferable, but now you can improve customers’ on-hold experience with Voice over Internet Protocol (VoIP).
VoIP phone systems help make waiting on the line bearable or even downright enjoyable via the sharing of fun anecdotes and info, playing of on-brand music, and the conveyance of engaging messages.